Website Designers – You Think You’ve Got SEO Covered? Think Again!

If a client has ever asked you “When will my website be found on Google?” And you didn’t quite know how to answer – this episode is for you.

In this episode, I’m talking about where your role as a web designer ends and where an SEO specialist’s begins – and why knowing that difference could genuinely change the quality of the websites you deliver and the reputation you build.

We get into:

• The difference between building an SEO-friendly website and delivering SEO services
• What you ARE responsible for in every build (and where the line is)
• How to find an SEO specialist you actually like working with
• What an SEO specialist actually produces and how to show clients the value
• How to handle clients who don’t want to pay for SEO support
• Whether to build the SEO cost into your website price
• Why the relationship goes both ways – and how SEO specialists can become a referral source for you

If you’ve ever felt unsure about where SEO fits in your process, this will help you get clear, get confident and start building better websites with the right people around you.

Want to know more about the difference between an SEO specialist’s role and a web designer’s one? Check out this episode: Why your SEO friendly websites aren’t ranking with Nikki Pilkington.

In this episode I speak about my podcast producer, Neal Veglio, from Podknows Podcasting. Click the highlighted text to find out more about Podknows’ work.

Skip to the good bits:

01:15 “When will my website be found on Google?”

01:41 What web designers ARE responsible for in SEO

02:34 SEO-friendly ≠ SEO services

02:57 Nikki Pilkington

03:44 Find an SEO specialist you vibe with

04:44 Bring them in before the build starts

05:03 What your SEO specialist will actually produce

06:14 When the client won’t pay for SEO

07:03 Build the SEO cost into your website price

08:24 It goes both ways: the referral relationship