If you keep attracting bargain clients, it’s usually not because you need more leads.
It’s because your pricing model is less than optimal… mostly because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you.
In this episode, I’m talking about why charging hourly for your web design projects is holding you back. From better clients, better income, and a calmer business.
We get into:
- Why hourly pricing puts you in a race to the bottom
- How project pricing builds confidence on both sides
- Why clients feel cheated when hourly quotes run over
- How scope creep is easier to manage with project pricing
- What bundled pricing looks like in practice
- How to work with freelancers and white labellers without losing money
- Why the clients who can’t afford you aren’t your people
- How to quote higher and still win the work
If you want better clients, fewer arguments over invoices, and more peace of mind about your income, this one’s for you.
Skip to the good bits:
00:00 Stop charging hourly — why it hurts your income
01:09 Why everyone has an hourly rate (and why that’s the problem)
02:55 What project pricing actually looks like
03:42 How project pricing helps you prioritise your work
04:34 Scope creep and why hourly makes it worse
05:48 Bundled pricing: what goes into a project quote
07:23 Working with freelancers and white labellers
09:44 If they can’t afford you, they’re not your people
10:31 How project pricing creates better clients
11:43 Sparks Group Mentoring and how to join
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The Websites Made Simple Podcast is produced and managed by Podknows Podcasting*
*from episode 24 onwards – please don’t judge my lovely podcast producer for the absolute hash up of my self-edited initial episodes 🫣