Stop charging £99 for websites

If you’ve been tempted to move to a £99 a month website model, or you’ve been cutting your prices to get work through the door then this episode is a direct intervention.

In this episode, I’m talking about why the £99 website model isn’t the sustainable business move it might look like on paper, and what to do instead when the market feels slow.

We get into:

• How the maths of volume marketing simply doesn’t add up.
• The burnout that comes with trying the £99 model
• Why ongoing payment plans (of this type) are bad news
• The hidden costs that slowly erode client trust
• What to do instead

If you’re a web designer or developer wondering whether dropping your prices is the answer, this episode will give you the confidence to hold firm.

Skip to the good bits:

00:00 Why the £99 website model doesn’t work

00:35 Meet Holly: Websites Made Simple

00:46 Who this episode applies to

01:45 The volume problem: you’d need 30 clients for £3000

04:14 Burnout is baked into this model

04:38 Scope creep and the ongoing payment trap

06:32 Hidden costs and eroding client trust

08:34 Email hosting, DNS and the chaos that follows

11:19 Content collection in a low cost model

12:26 Hold your nerve: panic pricing makes it worse