Podcasting can be a powerful marketing tool for website designers
But only if it’s done with intention.
In this episode I share what I’ve learned from nearly two years of podcasting. I cover strategy, production, audio quality, SEO and honestly, the expectations you should have.
Most importantly, I share where I learned what I could have done better, what I did wrong and where I’ve seen others stumble, too.
I talk about how to plan before you hit record.
I explore the stuff I underestimated like how much audio quality matters.
I explain why relying on Zoom hurts listener retention, how podcast SEO is a thing, and why downloads grow slowly (spoiler: that’s normal).
I’ll also show you how podcasting fits into a long term marketing strategy rather than a quick win.
If you’re a website designer thinking about starting a podcast – or wondering why yours hasn’t gained traction – what I’ve learned should help you reset your expectations and do it properly.
*in this episode I mention my podcast producer, Neal Veglio and his company, Podknows Podcasting. Check him out – you’ll be glad you did.
Skip to the good bits:
00:00 “Podcasting: Consult, Plan, Produce”
06.19 “Engaging and Concise Podcasting Tips”
07:14 “Podcasting Goals and Advertising”
10:45 “Boost Your Podcast with SEO”
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The Websites Made Simple Podcast is produced and managed by Podknows Podcasting*
*from episode 24 onwards – please don’t judge my lovely podcast producer for the absolute hash up of my self-edited initial episodes 🫣
