The Phoenix Programme

Transform your website design business with clarity, confidence, and clients through a combination of 1:1 and group mentoring sessions, courses and practical resources

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Are you ready to rise?

You’re a skilled website designer. You love building websites, solving problems, and seeing your designs come to life. But the business side feels harder.

Work comes in waves; it’s feast or famine. You’re undercharging, juggling client communications, and unsure how to create systems that actually work. You know you’re good at what you do, but you want more: more sales, more consistency, more confidence, and less stress.

The Phoenix Programme

Is a programme for website designers and developers who are ready to grow, streamline, and scale their business.

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Headshot of Holly Christie sitting on a sofa with a coffee cup in her hands.

What Nobody Tells You About Running a Design Business

We learn how to code, design, and use the tools, but no one teaches us how to run a website business.

  • How to find clients consistently.
  • How to price with confidence.
  • How to navigate difficult conversations.
  • How to build systems that make your business run smoothly.

You’re not failing because you’re not good enough. You’re struggling because you’ve been trying to figure it out alone.

Ready to transform everything?

Imagine running a business that feels as good as building websites does.

Are you ready to:

  • Feel confident quoting for work?
  • Have clients queueing to work with you?
  • Learn proven systems for onboarding clients & running your business?
  • Be supported every step of the way?

Phoenix isn’t about quick fixes or magic formulas

It’s about building something sustainable from the ground up.

Taking everything that isn’t working and transforming it into a business that genuinely serves you and your clients.

Over six months, we’ll work together to rebuild your business from the inside out – not just the pretty bits you show clients, but the foundations that make everything work.

A phoenix feather and a gold magic line with twinkles
Image of Holly Christie looking at a client and talking while writing in a notebook.

What we’ll transform together

  • Your offering. Make it irresistible for your clients, and work for you too.

  • Your pricing. From apologetic undercharging to confident, profitable rates.

  • Your client relationships. From difficult conversations to smooth, professional partnerships.

  • Your marketing. From hoping someone finds you to consistently attracting ideal clients.

  • Your systems. From chaotic freelancing to organised, efficient business operations.

  • Your confidence. From second-guessing everything to making decisions with certainty.

“As a fellow website designer, I often turn to Holly for advice and guidance on all aspects of website design and creativity. Holly has been instrumental in helping me navigate some really difficult projects and the expertise that she has is simply inspiring.

Not only a seasoned and exceptional web designer, Holly also excels at providing exceptional customer service and this has been experienced not only by me, but the many clients that she has worked with.”

Mike Cottam

The Phoenix Programme Includes:

  • Complete review of your current website: Identify what’s working and what needs to change.

  • 1-hour Kickstarter call: Get clear on your transformation goals and create your roadmap.

  • Weekly 1:1 calls: Personal guidance, problem-solving, and accountability for 6 months.

  • Weekly group coaching calls: Get questions answered, get direction and get to know your cohort.

  • Monthly group mastermind calls. Connect with other designers on the same journey.

  • Monthly masterclasses: Learn sales & marketing skills from industry experts.

  • Unlimited email support: Get answers when you need them.

  • Weekly progress reports. Track your growth and celebrate your wins.

  • Full access to Websites Made Simple resources. Every template, guide, and tool you’ll need to save time and boost results.

This isn’t just training – it’s transformation

Phoenix is for website designers and developers who:

  • Have been building websites and already have clients.
  • Are ready to invest in themselves and do the work to grow their business.
  • Want consistent sales, confident pricing, and efficient systems.

If you’re ready to take consistent action and transform your business over six months, Phoenix might be exactly what you need.

By the end of the programme, you’ll go from:

  • Overwhelmed and stuck → Confident and in control of your business

  • Chaotic systems → Efficient, scalable operations that run smoothly

  • Second-guessing pricing and client conversations → Making decisions with certainty and attracting ideal clients

  • Feast-or-famine work → Consistent, high-value projects that support your goals

Image of a woman sitting crossed legged on her bed, holding a cup of coffee, smiling at the open laptop with glasses, paper and a notepad in front of her.

You don’t need to have it all figured out.

You don’t need to be a marketing genius or work 24/7. If you’re committed to growth, you can do this. Even if you’ve struggled in the past. The Phoenix Programme is built on support, accountability, and proven strategies. Your only job is to show up, take action, and watch your business transform.

A focused, collaborative experience

With limited spaces, the programme stays focused, giving each participant individual support and a close, collaborative community.

Your investment

The cost of this transformative programme is £3,000

Either pay in full, or spread the payments: £500 a month for 6 months

This is an investment in completely transforming how you run your business.

Your questions, answered

At the beginning of the programme we’ll be looking at your messaging, your website and your marketing materials. I wanted to make sure we have enough time to really get secure in your messaging and work on your strategy together. 6 months allows for solid growth and tangible results.

I wanted the programme to reflect the value you’ll be getting, whilst still being affordable. Priced at £3,000 it’s approximately the cost of one custom built website. I’m confident that, whilst on the programme, you’ll make at least this money (and likely, much more), and will not only recoup your investment, but maximise it.

The more you put into the programme, the better results you’ll get. The programme is designed to fit into your working life, not add too much to it. You can expect to dedicate roughly 3 hours per week, this includes the weekly 1:1 and group coaching calls.

Yes. We will take a short break at Christmas and Easter. This just means that there won’t be live mentoring sessions during the scheduled break times. However, I’ll be available on email and will make sure on the sessions leading up to the break, that there’s enough for you to cover if you’d like to keep working in that time.

No. And there will definitely be no shaming for your software choices. You use whatever works best for you. The programme is designed around working to best practices, marketing, confidence and more. As long as you can build websites, our mentoring will do the rest.

That’s great! Everyone should have coaching every few years. When it’s time to level up you need someone with experience to help you along the way. This programme is a combination of 1:1 support and group coaching so you get the best of both worlds; 1:1 attention alongside collaborative experiences.

Yes! Contracts and client management are a small piece of the puzzle. The course is aimed at helping you scale (however that looks for you), to make more money, feel confident with ideal fit clients and love running your business.

Absolutely. Your messaging is only a part of the puzzle. We can build on that to position you as the go-to-expert to your clients so they book you, each and every time.

If it’s your weekly 1:1 call we’ll do our best to reschedule it. If we can’t reschedule the call,  we can use email for continuity.

The more you put into the programme, the more you’ll get out of it. And whilst, I can’t personally guarantee the results you’ll get, you will be much further along in your website design career with better tools, processes and resources, than when you started.

The programme is designed for 6 – 8 cohorts. Big enough for you to have others to learn from, small enough to ensure you have 1:1 attention all the way through.

You’ll be in a very different place to where you started. Busy, confident and winning business from your ideal clients. In our final 1:1 and group sessions we’ll reflect on what you’ve achieved whilst on the programme and with a plan for continuing your success.

I’ll always be available for 1:1 mentoring sessions once the programme has finished.

This course is structured for a group as I believe you’ll have the best experience as a cohort. As well as learning from me, you’ll learn from each other and have others’ who are on a similar journey to you.

However, if you particularly want a 1:1 mentoring experience then get in touch and I’ll run you through the options.

Illustration of a phoenix with smudgy clouds around it as it rises

Ready to rise?

Stop struggling and start thriving.

Build the business that feels as good as building websites does. Be the developer everyone wants to hire.

Spots are limited; your transformation starts the moment you say yes.

“Holly brings a wealth of experience in building online visibility. She is incredibly supportive, an excellent listener, and full of empathy. I wholeheartedly recommend her to anyone looking to enhance their online presence.“

Marie de Champchesnel

What others are saying

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Jack Graham profile picture
Jack Graham
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Working with Holly has been a 10/10 experience in every single way. Firstly, the result is exactly what I wanted and I really appreciated how she totally got my brand and what I was going for, then translated that into something that'll actually get inbound clients. She was flexible and willing to always go the extra mile which I super appreciated. The process was also super easy, stress-free, and dare I say it, fun! Cost-wise, the value is completely unmatched. Couldn't recommend Holly and This Demanding Life highly enough.
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Neal Veglio
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This is the second website Holly has built for me, and to say she went over and above, is an understatement. I didn't even think I needed a new website for my podcast because I had a membership with a podcast website supplier. It didn't take long for her to show me the benefits of owning my own domain, and bringing everything in house. And let's just say, I finally have a website I can proudly share. In fact, here it is. Go check it out, and then tell me what you're waiting for because you shouldn't have any excuse but to hire her for your site as soon as possible! podmastery.co
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Andrew Gent profile picture
Andrew Gent
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From the initial engagement to publishing, Holly was committed to helping us produce a replacement website. Understanding of our needs and concerns she was patient , knowledgeable, supportive and responsive - it was a real pleasure to work with her and her team and the results, we think, speak for themselves - Superb!
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Stella Da Silva
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Working with Holly on my website was an excellent experience from start to finish. Holly really took the time to understand me, my brand, and how I wanted to show up online. What impressed me most was her ability to turn ideas in my head into a website that genuinely feels like me. She combines creativity with strategic thinking, gives honest advice, and makes the whole process feel collaborative and easy. The feedback I’ve had on the website has been consistent. “This is so you.” That says everything. If you are looking for someone who listens, challenges your thinking in the right way, and delivers a website with clarity, personality and purpose, I would highly recommend Holly.
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Alicia NOBLE
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Thank you for my new website Holly! It looks amazing and just what I asked for. This is my first website and Holly's Simply Sites process makes it all so easy. From the first discovery call, through to the submission templates and the review & feedback process, Holly has taken care to make this process as smooth and stress free as possible. Highly recommend Holly's website services - her expert knowledge, genuine client care and attention to detail makes her stand out from the competition! Thanks again, Holly!
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Paul Surridge
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I thoroughly recommend Holly and her team to anyone looking to build a new website. Holly is great to work with, very responsive and has designed a great looking website for my business that is already driving new enquiries.
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Rachel Law profile picture
Rachel Law
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Holly built me a fabulous website which perfectly depicts my business. She was very professional throughout and kept me in touch at every point. Any issues were quickly dealt with and Holly was very quick to respond to any questions I had or any changes I asked for. Very happy with the whole process and end result. I would recommend Holly and This Demanding Life.
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Louise Foster profile picture
Louise Foster
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Not only is Holly a fantastic web designer, her knowledge also extends to marketing, sales, legal stuff, pretty much everything... I wish I'd have known about her other services when I was first starting out. Her expertise in all these other areas would have made my life so much easier and I wouldn't have wasted so long trying to figure all this stuff myself. Her advice and packs are top tier quality, just what you need if you're at the beginning of your web design business. Save yourself the headache and stress of wondering what exactly you need to "get it right". One click, one payment and it's yours. And it won't break the bank. Thanks Holly, you've made my life so much more simple!!
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Tanya Lloyd profile picture
Tanya Lloyd
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Holly created a website for me through her Simply Sites service, and I couldn’t be happier with the result. I chose the Clarity theme, which I absolutely loved from the start. Since it’s gone live, I’ve had compliments on how it looks and how easy it is to navigate. Holly was able to help me with ideas for my new site before and during the process. She made everything feel straightforward, and went above and beyond to make sure I was happy with the final site. Highly recommend!