If you keep attracting bargain clients, it’s usually not because you need more leads
It’s because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you.
In this episode I’m talking about how to level up in your web design business by building a stronger brand, showing up with more intention, and making more money without trading time for money.
We get into:
- How to make your website properly represent the work you want more of.
- Why constantly rebranding can quietly damage trust.
- How to show up consistently without spreading yourself too thin.
- Was strategic content looks like (not just personal updates).
- How to use FAQs and pre call emails so clients arrive already informed.
- Why your network matters, and how to grow it without cold pitching.
- How to get known for one or two things so you stop being ‘just another designer’.
- Why podcasting and email can support long term marketing, without the daily noise.
If you want better clients, better boundaries, and fewer awkward sales calls that start from scratch, this will help you tighten things up.
*in this episode I mention my podcast producer, Neal Veglio and his company, Podknows Podcasting.
Skip to the good bits:
00:00 Level up your web design business
01:09 Brand consistency and your website signals
03:41 Showing up consistently on social media
04:42 Strategic content that makes your work obvious
08:00 FAQ content that answers buyer questions
09:00 Let your website do the heavy lifting before the call
09:56 Networking without cold pitching
12:35 Get known for one or two things
16:01 Why web designers should start a podcast
17:34 Use your email list properly
19:00 Start now, not “after this project”
Follow the show
The Websites Made Simple Podcast is produced and managed by Podknows Podcasting*
*from episode 24 onwards – please don’t judge my lovely podcast producer for the absolute hash up of my self-edited initial episodes 🫣