Get more clients, and increase sales from your website through blogging

A practical 2-hour masterclass covering SEO, content strategy, web design and AI. So you can stop feeling invisible online and start attracting the right people.

A black woman in a pink top sitting at a desk with an open laptop in front of her. One hand is on the laptop keyboard, the other hand is holding a pen. She's looking down at some paper she's writing on.

Is your website just a digital brochure?

You’ve invested in a professional design. Your products look great. Your services are clear. But your inbox is quiet, and your Google rankings are stagnant.

You know you should be blogging, but social media has left you feeling burnt out. You’re tired of building content on rented land.

Image of a woman working from home at an iMac, looking closely at the screena nd typing on the keyboard.

Does this sound familiar?

  • You’ve invested in a professional website but it’s barely generating enquiries

  • You know you should be blogging, but have no idea where to start or what to write

  • You tried blogging before and nothing happened; no traffic, no leads
  • Social media is exhausting and you’re tired of showing up on someone else’s platform
  • You don’t have hours a week to spare. Time is your biggest constraint
  • You’re not sure blogging will actually move the needle for your business

It’s time to move from “showing up” on social media because you have to, to showing up because you want to, backed by a website that generates its own traffic.

Blogging Masterclass for Small Business Owners

2nd June | 12:00 PM – 2:00 PM (Replay Available)

Three Experts. Two Hours. One Strategy.

We’ve combined the expertise of an SEO legend, an experienced website designer (and designer’s mentor) and an AI & website developer to give you the ultimate blogging blueprint.

Headshot of Nikki Pilkington

Nikki Pilkington

The Strategy & SEO

Nikki will show you how to:

  • Find the keywords your ideal clients are already searching for

  • Setup analytics for your website

  • Understand what your analytics are telling you

  • Identify the quick wins that’ll move you up the rankings

Nikki will demystify search; no jargon, no waffle. She’ll also touch on how AI search is changing the game.

A gold circular frame of Holly Christie, sitting on a sofa and looking at the camera

Holly Christie

The UX and Structure

Holly will show you how to:

  • Structure and publish a blog that both humans and Google love

  • Understand how users experience websites & how to build trust through design

  • Meet accessibility standards, and mobile design layouts

Holly will also show you how one blog post can fuel your social media, newsletters and shorten your sales cycle.

Kane Mitchell

The AI & Automation

Kane will show you how to:

  • Use AI as your blogging assistant — not to replace your voice, but to support it.

  • Know which AI tools to use

  • The exact prompts that save time

  • How to automate distribution of your blogs.

Kane will help you to cut through the noise of AI, help you feel confident when using it, and save time in the process.

Image of a man working at a computer from his office

What’s included

  • Live 2-hour masterclass: 3 expert workshops in one session

  • Full replay: Watch back as many times as you need

  • Checklists & guides: Ready-to-use course materials

  • Live Q&A: Submit questions in advance if you can’t attend live

What you’ll walk away with

  • A Clear Content Map: No more staring at a blank cursor. You’ll know exactly what to write

  • Time-Saving Workflows: Learn how to cut your writing time in half using AI and smart structuring

  • SEO Confidence: Understand how to climb the rankings without needing a degree in computer science

  • Repurposing Secrets: How to make your blog do the heavy lifting for your social media and newsletters

Bonus Materials Included:

Every attendee receives a Comprehensive Blogging Guide, actionable Checklists for every post, and access to the Masterclass Replay.

Can’t make the live session? Submit your questions in advance and we’ll answer them during the Q&A.

Meet your mentors

Headshot of Nikki Pilkington, SEO Specialist

Nikki Pilkington

SEO Specialist · 30+ years experience

Having worked in SEO since 1994 and before it had a name, Nikki really is the ‘Queen of SEO’ or Grandmother of it, but she’s less keen on that title.

Often going up against the tech bros of a male dominated industry, Nikki coined the term ‘Non-Wanky SEO’ and it stuck.

As well as being in high demand by small business owners to take their websites from underperforming to ‘OMG, have you seen these results?’, Nikki has a (Non-Wanky) SEO course where she teaches small business owners, step by step, in how to improve their website’s searchability. She is also the host and mentor of the Ascend programme where she teaches copywriters to level up and become SEO specialists and SEO copywriters.

Nikki cuts through the jargon to give business owners plain-English SEO strategies that actually work; both, ethically and effectively.

Connect with Nikki on LinkedIn

Visit Nikki’s website

Listen to Nikki’s Podcast

Holly Christie, sitting ona. chair, leaning forward and smiling at the camera.

Holly Christie

Website Designer · 20+ years experience

Holly started her web design career sketching wireframes on paper and handing it over to a dev team to build it. We’ve come a long way since then and Holly’s gone on to win 3 awards: (Website Designer of the Year, Website Design Agency of the Year and Website Design Services of the Year). She’s built hundreds of high performing websites and founded 2 website design companies: This Demanding Life (inc Simply Sites) and Websites Made Simple. Holly strongly believes that everyone should be able to access websites in their best formats and because of this, all her website builds have a strong focus on Accessibility and SEO.

Holly is the host of the Websites Made Simple podcast; a resource to help support websites designers to work to best practices and have a happier career. She also mentors website designers in both, a 1:1 capacity and through her Phoenix programme.

Connect with Holly on LinkedIn

Visit Holly’s Website

Listen to Holly’s Podcast

Headshot of Kane Mitchell in front of a microphone

Kane Mitchell

Website & AI Developer · 10+ years experience

Kane has been a website designer and developer for over 10 years. Working with small businesses to improve their leads and conversions, he quickly figured out the bottleneck of website builds was getting content from clients.

Having worked on websites for major brands including Boots and Aviva insurance, he knows the formula that gets people clicking ‘buy now’ and ‘get in touch’.

Using his own combination of AI, strong processes and design slickery (it’s a word – promise!) Kane delivers high performing, fast loading, websites which get found on Google. All without breaking a sweat!

With a keen interest in developing AI to save small business owners time they often don’t feel they have, Kane shares his knowledge to make work tasks faster and more effective.

Connect with Kane on LinkedIn

Visit Kane’s Website

Your questions, answered

No problem at all. A full replay will be available. You can also submit your questions in advance so they’re answered during the live Q&A.

Because blogging without strategy rarely works. Nikki will show you how to research what your ideal clients are actually searching for, so every post you write has a purpose — and a real chance of being found.

That’s exactly why Kane’s session exists. You’ll learn how to use AI tools and automations to make blogging a fraction of the effort. Without losing your voice or your authority.

A great-looking website is the foundation — but without fresh, searchable content, it won’t climb the rankings. Blogs answer your potential clients’ questions before they’ve even met you, building trust and shortening the sales journey.

Ready to make your website work harder?

Join Nikki, Holly and Kane on 2nd June and leave with a clear, actionable blogging strategy, and the confidence to actually use it.